Tag Creative Solution
Piggy Goals
Key Tasks
Concept development
Character illustration
User interface design
Icon design
Printed stickers and packaging development
Role
Lead Visual Designer
Project Type
Mobile UI Design
Year
2019
About
The development of this interactive game aimed to enhance survey participation rates while generating a shareable and engaging user experience. By transforming the survey into a personalized New Year’s resolution calculator, the goal was to create an entertaining outcome that encouraged users to complete the questionnaire and share their results on social media. The game was designed to deliver a seamless, visually appealing experience that fostered engagement while subtly directing traffic to the survey.
Challenges
Many users are reluctant to complete surveys, especially when they involve personal questions. The challenge was to reframe the experience into something engaging and enjoyable while ensuring a smooth and non-intrusive interaction. A key objective was to develop a final result that users would find playful, aesthetically appealing, and worth sharing on social media, helping drive further survey participation. The design had to be intuitive and user-friendly while maintaining a visually delightful experience, ensuring users stayed engaged from start to finish.
In addition, the game required a secondary version tailored to the upcoming Chinese New Year, incorporating traditional cultural elements while maintaining the original gameplay appeal.
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Mobile UI Design
Tag Creative Solution