With over 10 years of experience as a visual designer in multimedia, digital branding, and user-centred design, Tim brings extensive expertise and a passion for creative collaboration to every project. He has led impactful design initiatives for a variety of innovative brands, including Circle K, T&T Supermarket, H&M, Smart Density, and PINKO, transforming complex ideas into compelling visual narratives. His iterative design approach, combined with a commitment to clarity and strategic simplicity, ensures engaging user experiences and measurable results for his clients.
I feel completely comfortable bridging digital design and creative strategy. As a seasoned digital designer, I’ve collaborated closely with global brands, ensuring my visuals consistently achieve strategic business goals. My experience spans across interactive experiences, branding, and motion storytelling, supporting diverse industries from retail, fashion, and e-commerce to education and entertainment.
I’m deeply passionate about merging creativity, technology, and storytelling into compelling digital experiences. I consider myself a strategic visual thinker, having had the opportunity to craft impactful visuals and interactive content for renowned global brands such as H&M, Circle K, T&T Supermarket, and emerging tech-forward startups. My approach blends research-driven insights with innovative design solutions, consistently resulting in measurable growth in user engagement, conversion, and brand loyalty.
Overview
10+
years
Visual Design
6
years
Video Post-Production
5
years
HTML & CSS
3
years
Experience Design
Capabilities
Creative Leadership
Concept Development
Art Direction
Campaign Creative
Brand Identity
Experience Design
User-Centred Design
Product Design
Design Systems
Prototyping
Wireframes
Editorial Design
Presentation Design
Iconography
Motion Design
Video Editing
Interactive Storytelling
AI-Enhanced Creativity
E-Commerce Design
Design for Learning
Selected Clients
Education
2020 - 2023
Digital Futures
Bachelor of Design
OCAD University, Toronto
2010 - 2014
Visual Communication Design
Bachelor of Fine Arts
Shu-te University, Taiwan
Work Experience, since 2012
09/2023 - Present
Circle K
Digital Designer
Toronto, ON, Canada
Leadership & Workflow Optimization
Mentored 4 designers, streamlining creative processes and reducing revisions by 20%.
Automated workflows, cutting production time by 40% and improving team efficiency.
Digital Marketing & User Experience
Delivered 200+ multi-platform assets, increasing email clicks by 18% and online sales by 25%.
Enhanced interactive UI/UX experiences, increasing customer engagement by 12%.
Integrated AI-driven automation, elevating design operations efficiency by 22%.
I drive brand engagement by crafting digital-first, user-centric marketing visuals while mentoring a cross-functional design team. Partnering with leadership, I optimize brand identity development and campaign conceptualization to ensure consistency and impact across platforms.
05/2023 – 09/2023
ThinkRenegade
Senior Graphic Designer
Toronto, ON, Canada
Performance & Optimization
Designed responsive email layouts, increasing open rates by 15% and click-through rates by 23%.
Optimized CTAs and UX elements, resulting in a 12% rise in eCommerce conversions.
Design Systems & Efficiency
Developed scalable, reusable design templates, improving production efficiency by 30%.
Established a brand-aligned asset library, ensuring cross-platform consistency.
My position at ThinkRenegade was to spearhead conversion-driven email marketing design, shaping emails as high-performing digital storefronts to maximize brand engagement and eCommerce success.
06/2021 – 01/2023
Smart Density
Visual & Motion Designer
Toronto, ON, Canada
Impactful Video Production
Produced 50+ high-impact educational videos, achieving 95% client satisfaction.
Increased audience retention by 25% and video viewership by 30% through immersive, UX-driven content design.
Scalable Workflow Optimization
Created comprehensive editing guidelines, reducing onboarding time by 50%.
Implemented workflow efficiencies, cutting project turnaround times by 25% without sacrificing quality.
At Smart Density, my work transformed raw ideas into dynamic visuals—educational videos that captivated audiences, streamlined workflows, and reinforced the brand’s message with clarity and impact.
02/2020 – 06/2020
T&T Supermarket
Marketing Designer
Toronto, ON, Canada
Strategic Brand & Campaign Design
Designed targeted campaign materials, increasing customer acquisition by 15%.
Created a highly engaging landing page, boosting engagement by 30% and sales by 20%.
UX/UI Consistency
Developed responsive digital and in-store campaigns, ensuring cohesive branding across platforms.
Led creative strategy for a new platform launch, increasing traffic by 35% in Q1.
My role at T&T Supermarket was to build bridges between the brand and its customers, designing cohesive visuals and campaigns that connected audiences to the company’s vision, boosting engagement and sales.
04/2017 – 06/2019
Tag Creative Solution
Senior Digital Designer
Shanghai, China
Global Brand Management
Maintained 100% adherence to brand identity across all campaign materials.
Established design systems and master templates, optimizing workflows for efficiency.
Motion Design & Creative Direction
Partnered with motion designers to elevate storyboarding and animation in advertising campaigns.
Contributed innovative creative solutions, improving campaign engagement and performance.
I ensured seamless brand alignment as H&M’s Brand Guardian. Developing campaign guidelines, directing visuals, and collaborating with motion designers to deliver high-quality, polished work that maximized campaign performance.
08/2016 – 03/2017
TUNA Information
Senior Designer
Shanghai, China
Strategic Campaign Execution
Developed multi-channel marketing campaigns, increasing brand visibility and audience engagement.
Designed high-converting print and digital assets to enhance marketing initiatives.
Client Relationship Management
Maintained 90% client retention by delivering data-driven, results-focused design solutions.
Secured new business with a 50% success rate, presenting 8 distinct design concepts.
My work at TUNA Information is the foundation where creativity met strategy, driving client retention and business growth by crafting impactful campaigns, providing engaging visuals, and ensuring brands reached their audiences effectively.
05/2015 – 06/2016
Asia DMG
Video Editor
Taipei, Taiwan
Post-Production Expertise
Edited over 30 documentary TV episodes (50 minutes each), maintaining a 95% network approval rate within tight deadlines.
Managed sound mixing, visual enhancements,
and logo design, delivering refined, broadcast-
ready content.
Efficient Cross-Team Collaboration
Optimized operations by standardizing processes with producers and designers, reducing production time by 20% with consistent quality.
Transformed raw footage into cohesive, engaging episodes, enhancing viewer satisfaction and retention by 15%.
I managed end-to-end post-production for 30+ travel documentaries episodes, ensuring broadcast-ready content through expert sound mixing, visual enhancements, and logo design. By collaborating with producers and designers, I streamlined workflows and consistently delivered polished episodes.
02/2012 – 10/2014
Eye Wedding Planner
Video Editor
Taipei, Taiwan
Storytelling Through Video
Captured videography for 70+ weddings and events, delivering quality results aligned with client visions.
Edited videos into polished short films with graphics, color correction, and audio mixing.
Transformed client ideas into stunning films, achieving 98% satisfaction and driving repeat business.
Curated 70+ weddings and events with creativity and precision, editing videos into engaging short films that surpass client expectations.
Methodologies & Practices
User-centred Design (UCD)
Design Thinking
Rapid Prototyping & Iteration
Responsive & Mobile-First Design
Cross-Platform Design Systems
Accessibility & Inclusive Design
Brand Development & Strategy
Creative Direction & Mentorship
Agile & Collaborative Workflow
Conversion-Focused Design
Software Proficiency
Adobe Creative Suite
Affinity Suite
Figma
Framer
Blender
MidJourney
Klaviyo
Microsoft Office
Keynote, Google Slides
HTML, CSS, JavaScript